Australian hat manufacturer Akubra has enlisted retail industry executive Natalie Culina as CEO in a first for the iconic company as it transitions its leadership team following the acquisition by Andrew and Nicola Forrest late last year.
Culina, the former global director of brand and marketing for furniture retail chain Coco Republic, is the first woman to lead Akubra which previously had been owned and operated by the Keir family for more than a century.
Culina brings to the role 20 years’ experience in retail, including stints at Country Road and King Living, along with an entrepreneurial flair that Tattarang CEO John Hartman says is essential to driving Akubra through its next phase of planned growth.
Tattarang, the Forrest family’s private investment company, acquired Akubra from the Keir family for an undisclosed sum in November last year.
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