Hello all,
I had grown wary of my marketing strategies that were not generating the profits I had expected. I was looking for a fresh perspective and felt like giving loyalty program a go. It appeared like a gamble because it needed investment to create the loyalty membership cards and IT architecture to add points to the virtual wallet and allow their redemption on successive purchases. We did a lot of work at the backend to set it up and did not make it paid to get more customers in the loyalty program. It worked brilliantly for our business and we made exceptional profits. Here is an article that will help you understand the loyalty program strategies.
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